Allstate Insurance
Allstate approached us to execute a niche-specific engagement campaign and manage their Instagram account. We also developed a minimal mock-up to showcase an effective method for targeting and collecting leads within the off-road demographic.
2020
Year
90 days
Duration
Marketing
Category
Instagram / Framer
Platform
Problem
Allstate aimed to introduce their product to Arizona’s offroading community but struggled to connect with this niche market. They needed a way to integrate the offroading segment into their brand story to effectively highlight the benefits to this specialized audience.
Solution
We crafted a marketing strategy that wove offroading themes into their messaging, emphasizing how their product aligns with the needs and interests of offroad enthusiasts. This approach successfully highlighted the benefits and resonated with the target audience, strengthening Allstate’s presence in the offroading community.
