Intro

Spicy Cocina, a Caribbean restaurant specializing in vibrant, authentic cuisine, partnered with Website Explosion to overhaul their online presence. Our mission was to create a platform that improved SEO, streamlined customer interactions, and enhanced the in-store experience.

Impact

• 2x Increase in Online Orders

• Top Ranking for Local Caribbean Cuisine Searches

• Significant Growth in Online Following

Opportunity

While Spicy Cocina had a loyal customer base, their outdated website and disjointed branding held them back. They needed a solution that:

1. Enhanced their search visibility and perceived value.

2. Simplified customer interactions with online orders and reviews.

3. Elevated their in-store marketing with dynamic tools.

Design Process

We approached the project with a mobile-first strategy, prioritizing conversions while crafting a visually stunning, high-scale brand that reflects Spicy Cocina’s vibrant essence.

Crafting a Cohesive Brand

Inspired by Spicy Cocina’s Caribbean roots, we built a bold, dynamic visual identity that balances warmth and modernity. Moodboards and style guides ensured every element—from typography to color palette—aligned with their brand’s story.

Mobile-First & Conversion-Focused Design

• Designed for seamless navigation and an intuitive user experience on mobile devices, where most restaurant searches begin.

• Incorporated clear calls-to-action and visually engaging elements to drive online orders and reservations.

Development

A Dynamic Framer Website

We built a visually stunning, fully responsive website in Framer, tailored to the restaurant industry. The design not only showcases their menu but also provides a seamless user experience.

SEO Optimization

Optimized the website to rank highly for local Caribbean cuisine searches, driving significant traffic and bookings directly from organic search.

Interactive Ordering System

• Integrated a custom online ordering system for pickups, featuring real-time notifications via call, text, and push alerts.

• Ensured the system was intuitive and effortless for both customers and staff.

In-Store Marketing Enhancements

• Digital TV Menu Installation:

Set up a dynamic digital menu displayed on in-house TVs, making menu updates seamless and enhancing the dining experience.

• NFC Technology:

Installed devices to collect customer emails and reviews with a simple tap.

• Printed Materials:

Designed and printed new take-out menus and eye-catching brochures to maintain brand consistency offline.

Results

2x Increase in Online Orders:

The streamlined ordering process eliminated barriers, boosting customer satisfaction and revenue.

• Improved Brand Visibility:

Spicy Cocina now ranks as a top choice for Caribbean cuisine in their area.

• Viral Social Media Campaigns:

Our strategy grew their online following significantly, bringing more foot traffic to the restaurant.

• Seamless In-Store Marketing:

The digital TV menu and NFC integration created a modern, engaging dining experience.

Video Review

Interested in transforming your business like Spicy Cocina? Contact us to find out how we can help.