Customer stories are powerful tools for building trust and credibility. In this lesson, we’ll show you how to collect, craft, and present customer stories in a way that highlights the real-world benefits of your product or service. You’ll learn how to turn testimonials, case studies, and user experiences into compelling narratives that reinforce your brand’s value. By the end of this lesson, you’ll know how to use customer stories to build trust, overcome objections, and drive conversions.