The AIDA model is a time-tested formula for guiding your audience from attention to action. In this lesson, we’ll break down each step of the AIDA process – Attention, Interest, Desire, Action – and show you how to apply it to your copy. You’ll learn how to capture attention with a strong opening, build interest with compelling content, create desire by highlighting benefits, and drive action with a clear call to action. By the end of this lesson, you’ll be able to structure your copy to maximize its persuasive power.