Not all stories are created equal – some are more effective at driving sales than others. In this lesson, we’ll dive into storytelling structures that are proven to sell. You’ll learn about classic frameworks like the Hero’s Journey and the Problem-Agitation-Solution model, and how to adapt them for your copy. We’ll also cover how to seamlessly integrate these structures into your sales messages, ensuring your stories not only captivate but also convert. This lesson will give you the storytelling tools to boost your sales and engagement.