Positioning is about framing your product or service as the best possible solution to your audience’s problem. In this lesson, we’ll explore strategies for positioning your offer in a way that highlights its unique benefits and aligns with your audience’s needs. You’ll learn how to address objections, emphasize your product’s value, and create a narrative that positions your brand as the ideal choice. This lesson will empower you to write copy that makes your audience think, “This is exactly what I need.”