Emotion is at the heart of every great story, and in this lesson, you’ll learn how to evoke it through your copy. We’ll explore the different emotions you can tap into – from joy to fear, excitement to nostalgia – and how to use them to connect with your audience on a deeper level. You’ll also learn about the subtle cues and techniques that make your stories more emotionally resonant. By the end of this lesson, you’ll be equipped to write stories that don’t just inform but also move your audience to action.