In copywriting, less is often more. This lesson will teach you how to identify and eliminate unnecessary words, phrases, and sections from your copy, leaving only the most impactful content. You’ll learn techniques for tightening your writing, improving clarity, and ensuring every word serves a purpose. We’ll also explore how to maintain your copy’s flow and readability while making it more concise. By the end of this lesson, you’ll be able to trim the fat from your copy, making it leaner, sharper, and more effective.